HCKNveg Brand Guide

HCKNveg (pronounced "heckin veg") was a branding project for a totally vegetarian co-op grocery co-op store.

While HCKNveg began as simply a brand guide, throughout the branding process it became a much more developed idea. It was HCKNveg that inspired the creation of Rooted Market. Many of the same design elements and concepts from HCKNveg ended up being used in the creation of Rooted Market and while HCKNveg is just a brand guide, Rooted Market is a totally comprehensive business plan.  

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You can check out the complete HCKNveg brand guide at the link below. 

You can also check out the Rooted Market project at the link below

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